Strategy Development

Service Description

Strategy by definition is about generating Value. Value for your customer and Value for your business. At Suparoost Global we take a holistic approach to strategy development by breaking it down into 3 distinct phases. First we undergo a 'Value Exploration' exercise whereby we go through a deep dive analysis of all the environmental factors both internal and external in which the organisation operates. The analysis will look at the industry as a whole and the competitors within the industry and will review the tangible and intangible resources, capabilities core competencies and the competitive advantage. Then we dive into 'Value Creation' through proposed strategic actions gained from segmentation and targeting to improve the organisation’s chances of maximising its long-term profitability by positioning the customer. Lastly, we get stuck into 'Value Delivery' through the implementation of an integrated marketing communication plan together with the tactics that will take the organisation forward. Get in touch to learn more about how this service can help you.