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The Inhance work commissioned consisted of 3 phases, namely an overall Brand Audit, a complete Brand CI and website development, and a Marketing and Channel plan to bring the Inhance Supply Chain brand up to speed. The objective was to enable the organisation to market themselves and have a presence in the industry. 

 

Phase 1 consisted of an overall Brand Audit to assess the current Brand and Marketing collateral. This was the initial and probably the most important step and was essential for success. In Phase 1  it was agreed that the audit would give rise to recommendations and opportunities for the business. 

 

  • A Review of All Digital Collateral 

  • A Review of All Online Collateral 

  • A Review of All Competitor Collateral  

 

Phase 2 formed part of the overall Brand CI Manual development that looked at all the areas of the business brand that would guide the Marketing plans. It was important to state that a comprehensive Marketing plan could not be put together without this work being done on the Brand. The elements to be covered in this phase were: 

 

  • Business Objectives 

  • Purpose / Vision 

  • Organisational Structure

  • Brand Positioning 

  • Brand Manifesto

  • Customer Need States 

  • Core Brand Visual Assets

 

Phase 3 would form the crux of the Marketing and Channel planning. The goal was to create a strategy that would see the business have a clear and concise Marketing direction for the next year. The strategy would not only focus on Marketing but also look at the Channels that are required to execute. 

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